Hungry? Eat a credit card!

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Nowadays, it seems that eating a credit card a week is part of a balanced diet, as a new study commissioned by the WWF and carried out by the University of Newcastle (Australia) finds that we would be ingesting approximately 5 grams of plastic every week. That's 21 grams a month and 250 grams a year. Research is still trying to assess potential negative effects of plastic on human health (we love how we need scientific backing on this). It's time for urgent action at government, business and consumer-levels - We at SED NOVE Studio and as individuals are doing our...
Extreme layering by Demna Gvasalia

Stocks invendus : destruction interdite

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Le 4 juin 2019, le Gouvernement Français a annoncé vouloir interdire aux producteurs, distributeurs et places de marché de détruire leurs produits non alimentaires invendus à partir de 2022 ou 2024. Cette mesure figurera dans le projet de loi “antigaspillage et pour une économie circulaire” présenté en juillet au conseil des ministres. Quid de l’amende de 450 euros envisagée en janvier dernier pour chaque produit détruit ? On aurait tendance à être sceptiques.   Lire l'article de Fashion Network   Read the article on Business of...

New technologies and sustainability : compatible ?

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  A big question that we often raise for ourselves and that was addressed during The Business of Fashion's VOICES this year. From the scalability challenge that face alternative designing and manufacturing processes - such as our Digital Craft and use of laser technology or even bioplastics - to finding a way to empower consumers to use clothing responsibly... This article lays out good foundation for further reflection... and hopefully action!   Read the...