Plastique : on déteste on va en mettre partout

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La mode est-elle schizophrène ? C’est la question que pose Henri Delebarre dans le magazine Antidote au travers d’un super article sur la place du plastique dans la mode. Sans être schizo ni hypocrite, il est en effet inutile de continuer à produire du plastique car il y en a déjà bien assez comme ça partout. Mais à choisir, vaut-il mieux qu’il se retrouve upcycled sur un catwalk et que son cycle de vie en soit ainsi allongé, ou bien préférons-nous l'enfouir dans nos sols ?   Food for thought. Lire l'article sur...

Is recycled leather necessary sustainable ? Case study

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In 2017, Nike released a new leather material, Flyleather, dubbed sustainable because recycled. Flyleather combines leather scraps – generally discarded hides in the early-stage of the tanning process – and polyester blend fibers. Pros: this process enables to recycle scraps that didn’t have any other way out at this stage of tanning + the material can be dyed/imprinted with patterns + is argued to be 5x as durable at traditional leather. Cons: what happens to recycling the finished product, made of a mixture of genuine leather and synthetic polymer? The hardest is to separate materials to recycle them correctly. Like most finished products and...

Cuir : appellation contrôlée

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  En septembre 2018, le Conseil National du Cuir (CNC) a publié un communiqué de presse dénonçant l’emploi à tort de l’appellation cuir pour des matières synthétiques et alternatives au cuir animal. Le CNC rappelle que l’appellation du mot « cuir » est encadrée par un décret qui stipule les appellations propres au cuir et qui précise que le « cuir » concerne « uniquement la matière issue de la peau animale, transformée ensuite pour être rendue imputrescible. » Le CNC lutte contre l’utilisation erronée et frauduleuse du cuir et s’en est remis il y a un an au Ministère de l’Économie et des Finances...
Leathers in our atelier, collected amongst discards from the luxury industry.

OPINION – Why we think real leather is a more sustainable option than faux leather

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  First off, quality and durability. Genuine leather is robust, resilient, and will get a patina throughout the years. Fabricated alternatives such as PVC or polyurethane (PU), often described as vegan, are obtained by applying a plastic coating onto a fabric backing. You read that right, a plastic petroleum-based coating, which is neither eco-friendly nor durable for it crackles after a few months of use. We don’t use such materials as they do not match our quality standards and values, namely making a qualitative article that the consumer will take care of and wear several years, if not pass it to the...

Hungry? Eat a credit card!

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Nowadays, it seems that eating a credit card a week is part of a balanced diet, as a new study commissioned by the WWF and carried out by the University of Newcastle (Australia) finds that we would be ingesting approximately 5 grams of plastic every week. That's 21 grams a month and 250 grams a year. Research is still trying to assess potential negative effects of plastic on human health (we love how we need scientific backing on this). It's time for urgent action at government, business and consumer-levels - We at SED NOVE Studio and as individuals are doing our...
Extreme layering by Demna Gvasalia

Stocks invendus : destruction interdite

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Le 4 juin 2019, le Gouvernement Français a annoncé vouloir interdire aux producteurs, distributeurs et places de marché de détruire leurs produits non alimentaires invendus à partir de 2022 ou 2024. Cette mesure figurera dans le projet de loi “antigaspillage et pour une économie circulaire” présenté en juillet au conseil des ministres. Quid de l’amende de 450 euros envisagée en janvier dernier pour chaque produit détruit ? On aurait tendance à être sceptiques.   Lire l'article de Fashion Network   Read the article on Business of...

New technologies and sustainability : compatible ?

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  A big question that we often raise for ourselves and that was addressed during The Business of Fashion's VOICES this year. From the scalability challenge that face alternative designing and manufacturing processes - such as our Digital Craft and use of laser technology or even bioplastics - to finding a way to empower consumers to use clothing responsibly... This article lays out good foundation for further reflection... and hopefully action!   Read the...