First off, quality and durability. Genuine leather is robust, resilient, and will get a patina throughout the years.
Fabricated alternatives such as PVC or polyurethane (PU), often described as vegan, are obtained by applying a plastic coating onto a fabric backing. You read that right, a plastic petroleum-based coating, which is neither eco-friendly nor durable for it crackles after a few months of use.
We don’t use such materials as they do not match our quality standards and values, namely making a qualitative article that the consumer will take care of and wear several years, if not pass it to the next generation!
Additionally, such petroleum-based alternatives have been described as cruelty-free but we don’t think that’s appropriate: leather used in the fashion and luxury industry is a byproduct of the food industry, there are no breeding farms for leather.
With a lifespan concern and a no-waste logic, animal hides are added value to instead of being discarded. (There are however breeding farms for exotic leathers and fur, but these are discussion topics on their own that we will perhaps address later.)
So choosing between real leather and pleather (contraction of plastic+leather) really is a matter of priority: is your priority to exclude animal-based products from your lifestyle, or is it to make sustainable choices to decrease your ecological footprint? For now, it seems like both are difficult to achieve.
We’ve never been vegan or animal-free and we know that our priority is to be sustainable in terms of quality, durability and environmental impact, by paying attention to our products’ lifespan and biodegradability.
What’s your priority? What do you think?
React in the comments on Instagram @sednovestudio.
Read more about this